BEHIND THE LOGO
- Symbolism: The LEADATGEMBA logo represents leadership engagement and continuous improvement within the gemba—the frontline where value is created. The logo’s "LEADATGEMBA" letters and three figures (in suits and helmets) signify leaders’ roles in planning, engaging, and fostering teamwork, safety, and excellence.
- Loop Arrow: Encircling the logo, a loop arrow represents leaders’ recurring journey to the gemba. A dot at the arrow's start marks the beginning of each gemba walk—a moment to observe, learn, and initiate continuous improvement.
- Empowering Leadership: The logo highlights a commitment to leadership growth through consistent gemba engagement. This approach fosters learning, improves decision-making, and builds trust, encouraging leaders to empower their teams and drive sustainable success.
